Price comparators are a performance channel with a high conversion rate, which makes them a very effective source of orders.
However, for this to apply, you need to have a high-quality XML feed ready with all important data to make you achieve results from price comparators.

I can spot the major issues in your XML feed and give your programmer any necessary edits to implement. In case he does not have the capacity, I can set up the changes for you using the paid Mergado tool.

Majority of the price comparators are based on the principle of product cards. A product card is a specific page with a product and a list of eshops where this product can be purchased. The customer is then able to compare prices and reviews of individual eshops. Product cards are based on the principle of PPC campaigns, which represent up to 90% of total clicks from price comparators to your eshop.

However, each eshop can have a slightly different product name, and price comparators are then not able to match it to the product card. The correct matching of your products is therefore an important baseline for successful advertising.

Based on the report from the price comparator, I will correctly match your products for you, for example by modifying the product name, modifying the category, etc. I’m using the paid tool Mergado for all Xml feed modifications.

I work with all price comparators such as Google Shopping, Heureka, Zboží.cz or for example Glami, Favi and Biano. I have extensive experience with the majority of important foreign comparators, for example in Hungary, Romania, Bulgaria and other markets.

After successful matching of products to the cards and obtaining the badge of a verified eshop, assuming there’s adequate competition, you can set prices per click and thus place yourself in the top positions of the product card. In PPC advertising and in price comparators the process of setting the price per click is called bidding.

A higher price per click usually also means higher traffic and more orders on your eshop. However, the prices per click on individual products must be changed according to the return on investment. It can be done in real-time using auto-bidding, thanks to which you can utilise the most profitable products and not waste your budget on unprofitable products.

Price is the key factor, which makes the customer decide about the purchase. If the price is set up incorrectly, it can lead to profit loss in case your product is too cheap, or you might be losing potential orders in case the product is too expensive.

However, you can save dozens of hours of time with the help of pricing automation that you would otherwise spend tracking and adjusting prices as per your competition.

In case of automation, I set up the prices according to the purchase prices, so you don’t have to worry about selling a product at a loss. Concurrently, the price creation is based on several rules that I set. For example, we can say that you want to be the cheapest of all eshops, but at the same time you should have a margin of at least 10% on the product.

Thanks to the pricing automation, I will bring the boring and laborious manual overpricing and underpricing of your products to an end, and we will beat your competition.

You cannot make the right decisions without the right data. Automated reporting allows you to track the key metrics such as profit, turnover or costs from comparators and other channels.

Together, we will agree on the data that are essential and relevant for you, and based on this, I will create a customised report, which will be as clear as possible for you without meaningless graphs and tables.

Thanks to the automated cost import using scripts I am able to get all the costs from Slovak and foreign comparators into your Google Analytics account.

As a result, you will have a perfect overview of the total costs from all marketing tools such as Facebook, Sklik, Glami, Favi, but also foreign systems such as Ceneo.pl, Arukereso.hu, Jeftinije.hr and many others.